Elevating social media design
A major redesign was done of all the Beauty subsidiaries of the company since the shutdown Beauty.com. All of the Beauty.com traffic is now being directed towards the main Walgreens brand which is now competing with the top market share Beauty companies.
The Walgreens Tumblr houses all of the Beauty tutorials and articles which then point the user to the Walgreens.com. My job was to redesign the Tumblr to promote our new, elevated Beauty content. The goal is for this experience to live on the main Walgreens website promoting all of our Beauty tutorials and articles.
Discipline
•UX/UI
•Redesign
•Responsive design
•Content management
client
Walgreens
objective
Redesign the Walgreens Tumblr to promote our elevated Beauty brand.
a responsive experience
The new Tumblr offers a mobile friendly experience that allows users to browse tutorials and articles. It has been designed to be supported in the Walgreens.com framework once the Tumblr is absorbed by the main site.
elevated creative
The redesign offers a responsive experience, easily searchable past tutorials and articles, better tagged and catalogued content, and systematic design standards for adding new content to ensure consistent brand image.
