subaru wrx
This campaign focuses on gaining new customers within Subaru's existing target audience demographic. Research suggested the campaign include a brochure that features the technical and environmental advantages of the Subaru WRX.
Discipline
•UX / UI
•Print production
•Research
client
Subaru
objective
Create promotional materials for a Subaru WRX advertisement campaign that targets the existing audience for the car.
engage the user
The promotional brochure for the Subaru WRX features the vehicle operating on all terrain, convincing the user that this Subaru can handle anything thrown at it.
Competitive advantage
Imagery targets examples of extreme driving environments while the mechanical advantages of the WRX are displayed with typography.
versatility
The brochure engages the user with the versatility of the WRX by displaying the car in the harshest of environments.
passion
The car is shown performing on different terrain, but also showing how it is a competitive car for casual driving.
execution
The final brochure consists of a perfect bound booklet containing vellum overlay pages and a double-sided folded poster.